Kerala has always been known for its high literacy rates and strong public schools. But in recent years, things have started to change. The COVID-19 pandemic pushed learning online, and new education technology (ed-tech) tools have grown quickly. As a result, the way parents support their children’s education is going through a big shift—just like it did in the late 1990s when private tuition centres became popular. Today, online classes through Zoom are being used alongside the traditional “tuition mashe” (tuition teacher) at home. Families are trying to understand what works best and what doesn’t. This article looks at this change, using new research, local news stories, and real experiences from parents.
Private after-school tutoring is not new in Kerala. In Kochi alone, the entrance-coaching market was estimated at ₹500 crore before COVID-19 disrupted brick-and-mortar centres. Many institutes that failed to pivot online in 2020 shut their doors; three years on they are reopening, buoyed by pent-up demand for face-to-face doubt-clearing and peer competition. Teachers interviewed by The Times of India say parents blame a dip in “academic discipline” on two years of webcam-only schooling and now want the structure of physical classes back.
At the same time, fees have risen 12-15 percent since 2021 to cover smaller batch sizes and upgraded smart classrooms. For middle-income families, that inflation is colliding with job-market uncertainty, pushing them to mix-and-match: a lower-priced neighbourhood centre for core subjects and free YouTube channels or government broadcast lessons for reinforcement.
Kerala’s much-praised “First Bell” project, which beamed daily lessons over KITE Victers TV and YouTube, prevented the 2020 lockdown from becoming a blanket learning blackout. A March 2025 analysis credits the initiative with reaching 3.7 million students, though it documents connectivity gaps in tribal pockets of Idukki and Wayanad.
Parents initially expressed relief—children were at least “in class.” But by late 2021 dissatisfaction grew: a ResearchGate survey found 90 percent of college students in Kerala felt online lectures were less engaging, citing patchy internet and “one-way” delivery.
These mixed outcomes nudged parents toward a blended model: keep the safety and flexibility of online for theory, but restore the social energy of offline for labs, sports and public-speaking. The result is today’s “phygital” (physical + digital) routine many households swear by.
Despite online fatigue, three factors keep Zoom-style tutoring sticky in Kerala in 2025:
A 2024 fee-comparison by EdUwindoVe showed that full-suite online tuition for CBSE grades 5–10 in Kerala averages ₹1,800 per subject per month, versus ₹2,600 at mid-tier physical institutes—a 30 percent saving.
However, hidden costs lurk:
So while entry costs are lower, total spend can converge with offline if families chase every premium feature.
Kerala’s digital divide may be narrower than many Indian states, yet it persists. A 2024 tribal-area case study showed 37 percent of students relied on shared phones and erratic electricity, leading to skipped live classes.
Parents in these communities adopt creative hacks:
Still, without consistent state subsidies for hardware, digital pedagogy risks widening achievement gaps the public system spent decades narrowing.
Kerala paediatricians caution that daily screen exposure for 6- to 14-year-olds doubled to 3.2 hours between 2019 and 2023. Parents now design “screen detox” intervals:
Several tuition centres market themselves as “blended-wellness academies”—50-minute smartboard sessions capped by 10 minutes of guided eye and spine stretches. Parents tour these facilities with as much scrutiny as they once reserved for labs.
| Emerging Trend | How Kerala Parents Are Testing It | Early Results |
| Micro-credentials (Coursera Jr., Byju’s FutureSkills) | Allow teens to earn certificates in Python or Creative Writing parallel to board syllabi. | Adds portfolio value; risk of overload near exam months. |
| Metaverse Classrooms | Select ICSE schools piloting VR history walkthroughs of the Harappan civilisation. Parents loan Oculus headsets via PTA pool. | Engagement soars; motion sickness reported in <8 yrs group. |
| Neighbourhood “Edu-co-ops” | Three or four families split costs for a hired tutor who rotates homes twice a week, with remaining days on Google Meet. | High tutor-child ratio, fosters peer bonding; scheduling conflicts common. |
A quarter century ago, “getting tuition” meant cycling to a retired teacher’s porch at dusk. By 2025, it could just as easily mean logging into a Zoom breakout room with a mentor in another time zone—then cycling to a coding pod meet-up the next morning. Kerala parents are not abandoning traditional tuition culture; they are remixing it with digital efficiencies, cost math, and a laser focus on holistic well-being.
The story is still unfolding. Yet one constant endures: Kerala’s parents remain fierce champions of their children’s education, willing to embrace whichever blend of chalk, chip, or cloud best lights the way.
